In the shape of an arrowhead The strong will of the company is to strive ceaselessly towards creating a brighter future; to become an infinitely responsive and innovative company which can create new paradigms for our industry. Curved Line Our customers are at the heart of our concerns.
When using the blue and red hues incorporated into the LS logo, a harmonious blend should be produced based on the precise standards outlined in the LS logo manual.
When black represents over 40% of the graphic, the wordmark can be expressed as negative.
Negative expressions can come in a variety such as White, Black 20% (tone down), Metalic Color, etc.
Available in the following combinations.
Type A (White)If the background color’s depth is shallower than that based on 40% ink, White cannot be used.
Type B (White+Red)If the depth of the background color is shallower than the prescribed 40%, or if the red hue, the point color, is infringed with the background color, usage will be banned.
(Exception : On a limited basis, it may be used as part of a sign or in visual media.
Type C (Blue+Red)Use of the logo is banned if any of the main colors of the logo are not clearly distinguished from the background color.
Type D (Black)If the background color’s depth is deeper than that based on 50% ink, Black cannot be used.